Digital Marketing Specialist

Job Description

Join our vibrant team as a Digital Marketing Specialist in Johannesburg, where you will be responsible for crafting innovative digital marketing strategies. This includes managing social media platforms, creating engaging content, and analyzing campaign performance to drive our brand's online presence.

Responsibilities

• Optimize existing campaigns to enhance conversion rates and improve ROI.
• Coordinate with affiliate partners to widen the reach of marketing efforts.
• Create weekly reports on campaign performance and present findings to the management team.
• Maintain the digital marketing calendar and ensure timely execution of initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferred

Experience

• 4-6 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• A/B Testing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Digital Marketing Institute (DMI) Certification

Languages

• English: Fluent

Advantageous

• Experience with Data Analytics: Proficient in analyzing campaign data to derive insights and improve strategies.
• Content Strategy Development: Experience in developing comprehensive content strategies that align with marketing goals.

Benefits

• Comprehensive health and wellness benefits
• Annual leave and holiday closures
• Access to online training resources
• Employee recognition programs

Company Culture

• Diversity and Inclusion: We celebrate diversity in our workplace and strive for an inclusive culture.
• Continuous Learning: We provide opportunities for skill development and career advancement, ensuring our team stays ahead of industry trends.