Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our growing team in Pretoria. You will play a key role in developing and implementing digital marketing campaigns, optimizing our online presence, and analyzing performance to drive engagement. The ideal candidate has a passion for digital marketing and an in-depth understanding of SEO, SEM, and social media strategies. If you're ready to take your career to the next level and contribute to exciting projects, we’d love to hear from you.

Responsibilities

• Lead the digital marketing strategy, ensuring alignment with business objectives.
• Conduct competitor analysis to inform marketing strategies.
• Create a content calendar to ensure consistent messaging across platforms.
• Coordinate with external agencies for specific campaign needs.
• Participate in marketing meetings to discuss project progress and updates.
• Engage with customers through social media and other communication channels.
• Utilize marketing automation tools to streamline processes.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in digital marketing, including experience with PPC campaigns.

Technical Skills

• Content Management Systems
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in influencer marketing: Proven track record of managing influencer relationships.
• Familiarity with marketing automation tools: Experience with platforms like HubSpot or Marketo.