Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Cape Town. The successful candidate will play a key role in developing and executing digital marketing strategies aimed at enhancing our online presence and driving traffic to our platforms.

Responsibilities

• Collaborate with IT teams to enhance website functionality.
• Leverage analytics tools to monitor and adjust campaigns effectively.
• Experiment with new digital marketing trends and tactics.
• Prepare regular reports on marketing effectiveness.
• Engage in online networking activities to expand reach.
• Create marketing calendars to ensure all campaigns are timely and relevant.
• Train and guide junior marketing staff on best practices in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree in Digital Marketing is a plus

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Problem Solving
• Teamwork

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Proficiency in data analytics tools: Experience working with data analytics tools to assess marketing performance.
• Knowledge of A/B testing: Experience in performing A/B testing for marketing campaigns.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company matching
• Generous leave policy
• Access to training and development programs

Company Culture

• Continuous Learning: We invest in the continuous development of our employees.
• Community Engagement: We encourage our employees to participate in community service initiatives.
• High Performance: We strive for excellence in everything we do.