Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a pivotal role in our marketing efforts in Johannesburg. Your expertise in SEO, PPC, and social media marketing will help us reach our audience effectively and boost our brand’s online presence.

Responsibilities

• Design and execute comprehensive digital marketing campaigns across multiple channels.
• Utilize SEO best practices to enhance website performance.
• Leverage social media platforms to enhance engagement and brand visibility.
• Compile reports on campaign performance and suggest improvements.
• Work with cross-functional teams to align marketing strategies with business objectives.
• Manage the marketing budget for digital campaigns and ensure ROI.
• Conduct competitor analysis to identify trends and gaps in the market.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years of experience in digital marketing with a strong emphasis on SEO and content creation

Technical Skills

• Google Ads
• Content Management Systems (CMS)

Soft Skills

• Leadership
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Understanding of marketing strategies for e-commerce platforms.
• Familiarity with CRM systems: Experience with Customer Relationship Management tools for tracking engagements.

Benefits

• Comprehensive medical aid coverage
• Bonus structure based on performance
• Annual team retreats and events
• Professional training programs

Company Culture

• Continuous Learning: We offer resources and opportunities for our team to continuously improve their skills.
• Work-Life Balance: We encourage a healthy work-life balance to ensure our team's well-being.