Digital Marketing Manager

Job Description

We are seeking a motivated Digital Marketing Manager to lead our digital initiatives in Durban. The ideal candidate will be adept in developing and executing digital marketing strategies that enhance brand visibility and drive traffic across all digital platforms. You’ll be managing campaigns, analyzing performance data, and optimizing our online presence to achieve measurable results.

Responsibilities

• Lead initiatives related to digital branding and online presence.
• Set up and manage campaigns across various digital platforms.
• Report on key performance indicators to stakeholders.
• Optimize marketing strategies based on analytics data.
• Engage in market research to support strategy development.
• Foster relationships with online influencers and partners.
• Create internal marketing campaigns to boost employee engagement.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA or relevant higher degree preferred

Experience

• 5+ years of experience managing digital marketing strategies

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Creative Thinking
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficient in A/B testing methodologies: Experience in testing and optimizing digital campaigns for better engagement.
• Good understanding of analytics tools like Google Analytics: Ability to derive insights from data to drive marketing strategies.

Benefits

• Health, dental, and vision insurance packages
• Performance-based bonuses
• Professional development opportunities
• Team-building activities and events

Company Culture

• Inclusivity: Our workplace celebrates diversity and fosters an inclusive culture for all employees.
• Innovation Focus: We prioritize innovative thinking and creative problem-solving.
• Supportive Team: We has a strong support system that values each team member’s contributions.