Content Marketing Manager

Job Description

We are on the hunt for a passionate Content Marketing Manager to lead our content efforts in Durban. In this role, you will be responsible for crafting engaging content strategies that resonate with our audience and drive engagement across various platforms. The ideal candidate should have a knack for storytelling, exceptional writing skills, and a deep understanding of digital marketing.

Responsibilities

• Create engaging copy that aligns with our brand voice and goals.
• Manage and optimize our company blog to drive organic traffic.
• Collaborate with product teams to develop content that showcases our offerings.
• Utilize analytics to measure success and refine content strategies.
• Oversee social media content strategy and engagement.
• Develop newsletters that inform and engage our audience.
• Assist in PR efforts through the creation of press releases.
• Foster a content-driven culture throughout the organization.

Requirements

Education

• Bachelor's degree in Marketing, Public Relations, or equivalent experience
• Certification in Digital Marketing is an advantage

Experience

• 5+ years in digital content marketing, with a proven portfolio

Technical Skills

• Digital Marketing Tools
• Graphic Design Software

Soft Skills

• Team Leadership
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video production: Basic understanding of video creation to enhance content appeal.
• Experience with PPC advertising: Skills in managing PPC campaigns for increased visibility.

Benefits

• Attractive salary with bonuses
• Comprehensive medical aid
• Remote working options after probation
• Regular team-building events

Company Culture

• Continuous Growth: We support continuous growth and learning, encouraging our team to expand their skills.
• Work-Life Balance: We prioritize work-life balance and offer flexibility to our employees.
• Community Engagement: We actively engage with our local community and support initiatives that make a difference.