SEO Specialist

Cape Town FULL TIME R30,000 - R40,000 / Month
(R360,000 - R480,000 / Year)

Job Description

We are seeking an analytical and detail-oriented SEO Specialist to optimize our online presence and enhance our website ranking. Your expertise will drive our search engine optimization efforts, including keyword research, strategizing, and implementing SEO initiatives to boost organic traffic. You will collaborate with content, design, and marketing teams to ensure alignment with our overall business objectives.

Responsibilities

  • Analyze website analytics and SEO metrics to guide strategy.
  • Implement on-page SEO best practices for website improvement.
  • Create and execute monthly SEO action plans.
  • Coordinate with web developers to ensure SEO-friendly design.
  • Maintain website content optimization and validate accuracy.
  • Develop link-building strategies to increase domain authority.

Requirements

Education
  • Bachelor's degree in Marketing, Computer Science, or related field
Experience
  • 3+ years of experience in SEO or digital marketing
Technical Skills
  • SEO Tools (e.g., Google Analytics, SEMrush)
  • HTML/CSS
Soft Skills
  • Analytical Skills
  • Communication Skills
Certifications
  • Google Analytics Certification
  • SEO Certification by a recognized institution
Languages
  • English: Fluent

Advantageous

  • Familiarity with content management systems (CMS): Experience working with platforms like WordPress or Joomla.
  • Basic knowledge of PPC: Understanding of PPC marketing strategies and tools.

Benefits

  • Competitive salary and performance bonuses.
  • Health and wellness benefits.
  • Flexible working hours.
  • Professional development opportunities.

Company Culture

  • Innovative Environment: We encourage creativity and exploration in problem-solving.
  • Team Spirit: Our culture promotes teamwork and collaborative goal achievement.
Status: Open