SEM Analyst

Job Description

We are searching for a skilled SEM Analyst to join our Johannesburg team. In this role, you will be responsible for developing, implementing, and optimizing our SEM strategies to achieve exceptional ROI for our clients. You will conduct keyword research, manage campaigns across platforms such as Google Ads and Bing, and analyze performance metrics to refine our approach.

Responsibilities

• Drive SEM performance through strategic planning and execution.
• Analyze and report on KPIs to stakeholders.
• Collaborate with other digital marketing channels for integrated marketing efforts.
• Develop A/B testing strategies for ad copy and landing pages.
• Continuously test and optimize bids for maximum performance.
• Engage with clients to understand their business goals.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent

Experience

• 2-4 years of experience in a SEM-focused role

Technical Skills

• SEO
• Ad copywriting

Soft Skills

• Collaboration
• Time Management

Certifications

• Paid Search Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML and CSS: Basic understanding of HTML and CSS to assist in landing page optimization.
• Experience with marketing automation tools: Familiarity with marketing automation platforms for campaign management.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Career development and training opportunities
• Work-life balance initiatives

Company Culture

• Continuous Learning: We encourage our team to continuously learn and grow in their roles.
• Flexible Work Arrangements: We support a healthy work-life balance through flexible work options.
• Employee Recognition: We celebrate our employees’ successes and contributions regularly.