Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our enthusiastic Durban team. The ideal candidate will be responsible for executing digital marketing campaigns across multiple channels while analyzing performance data to optimize ongoing efforts. If you are data-driven and enjoy collaborating in a fast-paced environment, we want to hear from you!

Responsibilities

• Lead the planning and execution of digital marketing strategies.
• Create and manage content for social media channels to increase engagement and following.
• Analyze campaign performance data to derive insights and improve future strategies.
• Coordinate with sales and other marketing teams to align on goals.
• Develop and manage budgets for digital marketing initiatives.
• Research new digital marketing trends and techniques.
• Engage with online communities to enhance brand presence and reputation.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with web development basics: Understanding of HTML, CSS, and JavaScript for better collaboration with web teams.
• Knowledge of email automation tools: Experience using tools like Mailchimp or HubSpot for email marketing.

Benefits

• Comprehensive medical aid plan
• Annual company retreats
• Employee training programs
• Work from home options available

Company Culture

• Continuous Learning: We promote a culture of learning and development, providing resources and support for personal and professional growth.
• Work-Life Balance: We encourage our employees to maintain a healthy work-life balance with flexible schedules.
• Innovation-Driven: Our culture is driven by innovation, seeking creative solutions to complex challenges.