SEO Specialist

Job Description

We are on the lookout for a skilled SEO Specialist to join our Durban-based team. The ideal candidate will possess a deep understanding of SEO strategies and analytics, and be dedicated to driving organic traffic through technical and on-page optimization. This role involves collaborating closely with content creators and developers to enhance our clients' online visibility.

Responsibilities

• Analyze competitors' SEO strategies and identify areas for improvement.
• Implement A/B testing for landing pages to optimize conversion rates.
• Optimize website loading speeds and mobile responsiveness.
• Create and update SEO documentation for all digital assets.
• Train internal teams on SEO best practices and content marketing strategies.
• Liaise with social media managers to coordinate campaigns effectively.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master’s degree is advantageous

Experience

• 5+ years of hands-on SEO experience

Technical Skills

• Data Analysis Skills
• Technical SEO Knowledge
• Content Marketing Skills

Soft Skills

• Creativity
• Project Management

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Content Management Systems (CMS): Experience with WordPress, Joomla, or similar platforms.
• Experience in E-commerce SEO: Knowledge of SEO best practices for e-commerce websites.

Benefits

• Health and wellness programs
• Generous leave policy
• Team building activities and social events
• Market-related salary with performance incentives

Company Culture

• Diversity Matters: We celebrate diversity and promote an inclusive workplace where all opinions are welcomed.
• Fun Innovations: We believe that a fun workplace fosters creativity and boosts productivity.
• Learning Opportunities: Regular workshops and training sessions to enhance skills and knowledge.