Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads.

Responsibilities

• Implement and manage online advertising strategies.
• Engage with online communities and respond to inquiries.
• Develop A/B testing strategies to optimize campaigns.
• Collaborate with cross-functional teams for cohesive branding.
• Conduct competitor analysis to enhance marketing strategies.
• Prepare regular reports on marketing effectiveness and ROI.

Requirements

Education

• Bachelor's degree in Marketing or Advertising
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years in a digital marketing role with proven results

Technical Skills

• Content Management Systems
• PPC Advertising

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software: Knowledge of CRM systems for managing customer relationships.
• Basic understanding of HTML and CSS: Ability to make minor updates to web pages.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Access to continuous training and development

Company Culture

• Continuous Learning: Commitment to continuous learning and professional development.
• Work-Life Balance: We value work-life balance and offer flexible working options.
• Community Engagement: We encourage employees to participate in community service and outreach.