SEO Specialist

Job Description

Join our Cape Town team as an SEO Specialist where you will optimize our clients' web presence and drive organic traffic. You'll be responsible for developing and implementing effective SEO strategies, conducting keyword research, and analysing performance metrics. If you're passionate about digital marketing and want to make a difference, we'd love to hear from you!

Responsibilities

• Enhance website content through effective SEO practices.
• Conduct in-depth keyword analysis to identify target audiences.
• Assess and report on the performance of SEO campaigns.
• Collaborate with marketing teams to align SEO strategies with broader business objectives.
• Manage SEO tools and platforms to track growth and success metrics.
• Implement local SEO strategies to improve visibility in Cape Town.
• Assist in A/B testing of landing pages to optimize conversion rates.
• Provide training and support to junior SEO staff as needed.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is a plus

Experience

• 5+ years of hands-on experience in SEO strategies and execution

Technical Skills

• Ahrefs
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Team Collaboration

Certifications

• SEO Fundamentals Certification
• Advanced SEO Certification

Languages

• English: Fluent

Advantageous

• Experience in content writing: Strong writing skills to create SEO-focused content.
• Knowledge of local SEO: Experience in optimizing for local search results.

Benefits

• Comprehensive health insurance plans
• Generous annual leave policy
• Training and certification reimbursement
• Team-building events and outings

Company Culture

• Diversity and Inclusion: We are committed to building an inclusive workplace where everyone feels valued.
• Work-Life Balance: We understand the importance of balance and offer flexibility to our team.
• Fun and Engaging Workplace: We foster a fun and engaging workplace where ideas flourish.