Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist who is passionate about leveraging online marketing strategies to enhance brand visibility and drive sales. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, as well as managing our social media presence.

Responsibilities

• Drive online traffic through effective digital marketing strategies.
• Manage website SEO and content updates to enhance user experience.
• Prepare analytical reports on campaign success and areas for improvement.
• Coordinate with external agencies for project execution.
• Foster strong relationships with clients and stakeholders.
• Identify and evaluate new marketing channels to enhance outreach.
• Continuously test and refine marketing strategies based on data-driven insights.
• Assist in the development of promotional materials and collateral.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Advertising
• Email Marketing

Soft Skills

• Creativity
• Analytical Skills
• Communication

Certifications

• Google Analytics Certified
• HubSpot Content Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with marketing automation tools: Experience using tools to automate marketing tasks.
• Understanding of web analytics: Ability to analyze website traffic and user behavior.

Benefits

• Comprehensive healthcare coverage
• Generous annual leave
• Support for professional growth and development
• Work-life balance initiatives

Company Culture

• Growth Mindset: We prioritize learning and development, supporting our employees' growth.
• Inclusive Environment: We promote diversity and inclusion, valuing each individual's contribution.
• Social Responsibility: We are committed to making a positive impact on our community.