SEO Specialist

Job Description

Join our dynamic team as an SEO Specialist in Cape Town. You will be responsible for driving organic traffic through effective SEO strategies, keyword analysis, and improving our content strategy to boost search rankings.

Responsibilities

• Analyze website traffic and user engagement to identify areas for improvement.
• Implement on-page and off-page SEO strategies effectively.
• Coordinate with developers to ensure technical SEO compliance.
• Enhance user experience to positively impact search rankings.
• Research competitor SEO strategies and adapt accordingly.
• Create and maintain SEO documentation and guidelines.
• Provide input on the content calendar based on keyword opportunities.
• Manage and optimize Google My Business listings and local SEO.
• Evaluate and report on ROI for SEO campaigns.
• Train and mentor junior staff in SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Communication Skills

Certifications

• Google Analytics Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Knowledge and experience managing pay-per-click advertising to complement SEO efforts.
• Familiarity with Social Media Marketing: Experience in leveraging social media platforms for SEO benefits.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional development

Company Culture

• Team-Oriented: We value teamwork and collaboration, believing that great ideas come from collective effort.
• Innovation-Driven: We encourage our team to think outside the box and bring new ideas to the table.
• Diversity and Inclusion: We celebrate diversity and ensure that all voices are heard and respected.