SEO Specialist

Job Description

As an SEO Specialist, you will be responsible for optimizing our website content to improve search engine rankings and drive traffic. You will conduct keyword research, implement on-page SEO strategies, and analyze website performance metrics.

Responsibilities

• Lead SEO strategy and execution for all digital marketing channels.
• Implement schema markup and other advanced SEO techniques.
• Maintain and update the company’s SEO knowledge base.
• Engage in outreach initiatives for link-building purposes.
• Conduct monthly reviews and adjust initiatives based on changing trends.
• Utilize data-driven insights to enhance the user experience on our website.
• Collaborate with graphic designers to create impactful visuals that support content.
• Engage with clients to identify SEO needs and tailor strategies accordingly.
• Monitor and evaluate the effectiveness of SEO initiatives through comprehensive reporting.
• Foster relationships with influencers and bloggers in the industry to expand our reach.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field

Experience

• 3+ years of demonstrated experience in SEO and SEM

Technical Skills

• SEO Auditing Tools
• Google Ads

Soft Skills

• Problem-solving
• Presentation Skills

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization (CRO): Experience in optimizing websites to improve conversion rates.
• Familiarity with schema markup: Understanding of schema markup and its importance for SEO.

Benefits

• Comprehensive health and wellness programs
• Paid time off and holidays
• Work-from-home options
• Team-building activities and events

Company Culture

• Diversity and Inclusion: We celebrate diversity and aim to create an inclusive environment for all team members.
• Continuous Learning: We believe in the power of ongoing education and provide opportunities for professional growth.
• Community Engagement: Our team actively participates in initiatives that benefit our local community.