Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our dynamic team in Pretoria. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services and enhance brand awareness. The ideal candidate should have a solid understanding of various digital marketing channels, including SEO, PPC, email marketing, and social media.

Responsibilities

• Plan and execute paid advertising campaigns on platforms like Google Ads and Facebook.
• Utilize web analytics tools to monitor and report on effectiveness.
• Work closely with cross-functional teams to ensure cohesive messaging.
• Implement A/B testing strategies to optimize campaign performance.
• Stay updated with industry trends and emerging digital marketing tools.
• Develop strategies to improve user experience and customer journey.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in Marketing or Business is preferred

Experience

• 3+ years of experience managing digital marketing campaigns

Technical Skills

• PPC Management
• Email Marketing

Soft Skills

• Time Management
• Team Collaboration

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Graphic Design Tools: Able to create visually appealing graphics using tools like Canva or Photoshop.
• Knowledge of HTML/CSS: Basic understanding of web development concepts to assist in online marketing efforts.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Flexible work schedule
• Continuous training and career advancement opportunities

Company Culture

• Diversity: We celebrate diversity and are committed to foster an inclusive environment for all.
• Empowerment: We empower our employees to take initiative and make decisions.
• Work-Life Balance: We promote a healthy work-life balance and encourage employees to recharge.