Digital Marketing Specialist

Job Description

Join our Cape Town team as a Digital Marketing Specialist! You'll design and execute marketing campaigns across multiple channels, including social media, email, and content marketing. Your expertise in SEO, PPC, and web analytics will be crucial in optimizing campaigns and achieving marketing objectives. We need a creative thinker with a data-driven approach and a passion for digital innovation.

Responsibilities

• Design and execute innovative marketing campaigns that drive audience engagement.
• Utilize A/B testing for digital ads to optimize performance based on metrics.
• Develop email marketing strategies including newsletters and promotional campaigns.
• Keep up to date with latest digital marketing trends and tools.
• Provide regular reports and insights on campaign performance to the marketing team.
• Enhance brand awareness by utilizing influencer partnerships.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• PPC Advertising
• Content Marketing

Soft Skills

• Communication
• Teamwork

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with platforms like Marketo or HubSpot for automating marketing tasks.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for editing landing pages and templates.

Benefits

• Comprehensive health insurance coverage
• Wellness initiatives including gym memberships
• Flexible work schedule with hybrid options
• Ongoing training and development opportunities

Company Culture

• Work-Life Balance: We prioritize a healthy work-life balance for all employees.
• Continuous Learning: We support ongoing education and professional development for our team.
• Supportive Environment: Our culture is built on support, where everyone contributes to each other's success.