Market Research Analyst

Job Description

We are searching for a detail-oriented Market Research Analyst to analyze market data, identify trends, and provide insights to help shape our business strategy. Strong skills in data analysis combined with excellent communication capabilities will allow you to present findings effectively to various stakeholders.

Responsibilities

• Conduct competitive analysis to identify strengths and weaknesses.
• Utilize statistical methods to interpret data sets.
• Gather consumer feedback through qualitative and quantitative means.
• Draft and review questionnaires and monitoring their effectiveness.
• Collaborate with external research services for comprehensive studies.
• Ensure adherence to ethical guidelines in research practices.
• Assist in preparing budget proposals for research initiatives.

Requirements

Education

• Bachelor's degree in Social Sciences, Business, or related field
• MBA is advantageous

Experience

• 3-5 years of experience in research analysis or a related field

Technical Skills

• Statistical Software (SPSS, SAS)
• Survey Design

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• Certified Research Administrator (CRA)
• Data Science Professional Certificate

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with presentation software like PowerPoint: Ability to create compelling presentations to share insights effectively.
• Familiarity with CRM software: Understanding of how to leverage customer data for market insights.

Benefits

• Health care and retirement plans
• In-house training programs
• Paid time off for volunteering
• Company-sponsored team events

Company Culture

• Continuous Improvement: We are committed to ongoing development and learning.
• Work-Life Balance: We promote a healthy work-life balance and respect personal time.
• Community Engagement: We actively participate in community service initiatives.