Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Cape Town. You'll be responsible for developing and executing digital marketing strategies that enhance our online presence and drive traffic. The ideal candidate has hands-on experience with SEO, PPC, social media marketing, and analytics.

Responsibilities

• Lead the creation and execution of online marketing strategies.
• Optimise the user experience on the website.
• Collaborate with cross-functional teams to maximize outreach.
• Deliver actionable insights through analytics.
• Manage community engagement and interaction on digital platforms.
• Explore opportunities for affiliate marketing.
• Contribute to the development of the marketing calendar.
• Explore new channels for marketing and engagement.
• Maintain up-to-date knowledge of SEO and PPC best practices.
• Create engaging and informative blog posts.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years in digital marketing with a focus on SEO and SEM

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM systems to manage customer interactions.
• Knowledge of video marketing strategies: Understanding of how to leverage video content in marketing campaigns.

Benefits

• Comprehensive health insurance
• Work-from-home options
• Annual team retreats
• Ongoing training and workshops

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive environment for all employees.
• Work-Life Balance: We recognize the importance of work-life balance and support our employees in achieving it.
• Community Engagement: We believe in giving back to the community through various initiatives and volunteer opportunities.