Digital Marketing Specialist

Job Description

We are looking for a proactive Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will possess a solid understanding of digital platforms and be adept at creating compelling marketing campaigns that drive engagement and conversions.

Responsibilities

• Design and implement digital marketing campaigns that align with business objectives.
• Analyze consumer behavior data to optimize campaigns.
• Enhance brand awareness through strategic social media engagement.
• Develop content for blogs, social media, and email newsletters.
• Monitor website traffic and campaign performance using Google Analytics.
• Collaborate with the sales team to create targeted marketing initiatives.
• Stay updated on industry trends and emerging digital marketing technologies.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Management
• Email Marketing

Soft Skills

• Communication
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Experience in managing pay-per-click advertising campaigns.
• Proficiency in Adobe Creative Suite: Skills in graphic design and content creation.

Benefits

• Health and wellness benefits
• Opportunities for professional development
• Flexible work hours
• Supportive team environment

Company Culture

• Team Collaboration: We encourage teamwork and brainstorming to foster creativity.
• Innovation: Continual improvement and innovative thinking are at our core.
• Diversity: We celebrate diversity and inclusivity in our workplace.