SEO Specialist

Job Description

Join our Cape Town team as an SEO Specialist and play a key role in optimizing our clients' online presence. You will implement effective SEO strategies, conduct market analyses, and work closely with content creators to enhance organic search visibility. This is an exciting opportunity for someone passionate about the latest trends in SEO and digital marketing.

Responsibilities

• Drive organic traffic growth through SEO initiatives.
• Engage in on-page and off-page SEO activities.
• Collaborate with content creators and marketers for best SEO practices.
• Conduct regular SEO audits to pinpoint improvement areas.
• Present SEO performance and analytics to the marketing team.
• Participate in the development of SEO training material.
• Foster relationships with external webmasters and digital partners.
• Support the digital marketing team on additional projects as needed.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in SEO with proven track record

Technical Skills

• Keyword Research
• Link Building

Soft Skills

• Project Management
• Team Collaboration

Certifications

• SEO Advanced Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of CMS platforms: Experience with WordPress and other CMS platforms for content management.
• Proficiency in A/B testing: Experience in conducting A/B tests to optimize landing pages and content.

Benefits

• Comprehensive health, dental, and vision cover
• Remote work options available
• Employee training programmes
• Annual performance bonuses

Company Culture

• Continuous Learning: We prioritize professional growth and continuous learning for all team members.
• Diversity: We embrace diversity and inclusion, welcoming individuals from varied backgrounds.
• Positive Impact: Our work has a positive impact on our clients' lives and businesses.