SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our team in Durban. In this role, you will be responsible for developing effective SEO strategies to enhance our clients' online visibility. You will leverage analytics, perform keyword research, and implement optimization techniques to drive traffic.

Responsibilities

• Conduct competitor analysis to inform SEO strategies.
• Develop and manage PPC campaigns in tandem with SEO efforts.
• Analyze user behavior and optimize user experience on websites.
• Prepare detailed SEO performance reports for management.
• Engage in ongoing testing and optimization of SEO strategies.
• Promote best practices for content development and digital marketing.
• Work closely with social media teams to align strategies.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field

Experience

• 4+ years of experience in SEO and content marketing

Technical Skills

• Technical SEO
• Data Analytics

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certificate from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with Local SEO strategies: Knowledge of ranking improvement for local searches.
• Proficiency in Google Ads: Experience managing Google Ads campaigns for marketing.

Benefits

• Competitive salary with performance bonuses
• Comprehensive health insurance
• Educational allowances for professional development
• Yearly team-building retreats

Company Culture

• Diversity: We celebrate diversity and believe it enhances our creativity and problem-solving capabilities.
• Employee Recognition: We acknowledge and reward hard work and dedication within our team.
• Community Involvement: Our company encourages community service and involvement.