Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Johannesburg. This role focuses on developing and executing innovative marketing campaigns across various digital channels to elevate brand visibility and drive engagement.

Responsibilities

• Create and manage PPC campaigns to drive traffic and conversions.
• Utilize analytics tools to gain insights and drive data-driven decisions.
• Assist in the development of the overall marketing strategy.
• Draft proposals for new marketing initiatives and projects.
• Contribute to brainstorming sessions to enhance marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree in Digital Marketing preferred

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with tools like HubSpot or Marketo for managing campaigns.
• Understanding of analytics tools: Strong skills in interpreting analytics to inform marketing decisions.

Benefits

• Attractive salary and bonus structure
• Health and dental insurance
• Regular team-building activities
• Work-life balance initiatives

Company Culture

• Growth Mindset: We promote continuous learning and professional development.
• Work-life Harmony: We believe in maintaining a healthy balance between work and personal life.
• Employee Recognition: We celebrate achievements and recognize the hard work of our team members.