SEO/SEM Specialist

Job Description

Join us as an SEO/SEM Specialist, where your skills in search engine optimization and marketing will be put to the test. You will oversee our digital marketing efforts, manage SEO strategies, analyze performance metrics, and formulate actionable insights aimed at amplifying our market reach and increase web conversions.

Responsibilities

• Analyze and report on SEO performance and ROI for campaigns.
• Develop and execute A/B testing for landing pages and ad copies.
• Utilize SEO tools (e.g., SEMrush, Moz, Google Analytics) for insights.
• Ensure compliance with SEO best practices in all digital marketing efforts.
• Collaborate with design and web development teams on site improvements.
• Conduct regular site audits to identify opportunities for improvement.

Requirements

Education

• Bachelor's degree in Business or Digital Marketing

Experience

• 5+ years of experience in a digital marketing role focusing on SEO and SEM

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Project Management
• Creativity

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with e-commerce SEO: Experience optimizing online store presence.
• Google Tag Manager proficiency: Knowledge of setting up and managing tracking tags.

Benefits

• Comprehensive health and dental coverage
• Employee assistance programs
• Flexible working arrangements
• Annual company retreats

Company Culture

• Team Collaboration: We promote collaboration across teams to achieve shared goals.
• Continuous Learning: Our company supports continuous learning and personal growth among employees.