Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our innovative team in Cape Town. The ideal candidate will have a strong background in digital marketing strategies including SEO, SEM, and social media management. You will collaborate with various teams to create and implement campaigns that enhance brand awareness and drive customer engagement.

Responsibilities

• Lead digital marketing projects from conception to implementation.
• Utilize data analytics tools to track website metrics and social media performance.
• Foster partnerships with influencers and brand ambassadors for campaign collaborations.
• Conduct A/B testing to optimize campaigns for better performance.
• Train and mentor junior marketing staff on digital marketing techniques.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related discipline

Experience

• 3-5 years of experience in managing digital marketing campaigns

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Communication
• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of A/B testing methodologies: Experience in conducting A/B tests to optimize marketing campaigns.
• Experience with Video Marketing: Skills in creating and promoting video content as part of marketing strategies.

Benefits

• Comprehensive medical aid coverage
• Generous leave policies
• Continuous training and skills development
• A vibrant team culture

Company Culture

• Continuous Improvement: We support ongoing learning and personal development for all our employees.
• Work-Life Balance: We advocate for a healthy work-life balance to enhance employee well-being.