SEO/SEM Specialist

Job Description

Join our talented marketing team as an SEO/SEM Specialist in Cape Town. In this role, you will focus on enhancing website traffic through search engine optimization and paid media campaigns. You will conduct keyword research, optimize content, and iterate on marketing techniques based on analytical insights.

Responsibilities

• Create effective SEM campaigns and monitor performance.
• Optimize website content for better search visibility.
• Provide insights to enhance client engagement through SEO.
• Collaborate on cross-channel marketing initiatives.
• Facilitate client communication regarding strategy and performance.
• Research competitors' SEO efforts for strategic improvements.
• Manage budgets effectively for SEM campaigns.
• Write and edit SEO content for blog and website.
• Keep track of changes in search engine algorithms and updates.
• Assess and report on market trends to inform strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing
• Relevant certifications preferred

Experience

• 4+ years in SEO/SEM management

Technical Skills

• Keyword Research
• A/B Testing
• Content Management Systems (CMS)

Soft Skills

• Collaboration Skills
• Problem-Solving

Certifications

• SEO Specialization Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Proficiency in HTML/CSS: Experience in coding and developing web-related content to enhance SEO.
• Knowledge of User Experience (UX): Good understanding of how UX impacts SEO.

Benefits

• Comprehensive health and wellness packages
• Annual bonuses based on performance criteria
• Work-from-home flexibility and reasonable work-life balance
• Continuous training and upskilling initiatives

Company Culture

• Learning Opportunities: We prioritize ongoing education and training for our team members.
• Employee Recognition: We acknowledge and celebrate our team's achievements regularly.
• Work-Life Balance: We promote a healthy work-life balance for our employees.