Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our Pretoria team. In this role, you will craft and manage digital marketing campaigns that resonate with our target audience, driving engagement and conversions. Your expertise will be crucial in shaping our online presence and optimizing our outreach efforts.

Responsibilities

• Plan and execute digital marketing campaigns that drive traffic and lead generation.
• Utilize analytics to track and report on KPIs for each campaign.
• Coordinate with cross-functional teams to create promotional materials.
• Conduct A/B testing to optimize campaign performance.
• Implement retargeting strategies to re-engage previous visitors.
• Attend industry events to stay abreast of emerging trends and technologies.
• Foster relationships with key partners and stakeholders in the digital space.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is advantageous

Experience

• 3+ years of experience managing digital marketing campaigns

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools: Experience with Adobe Creative Suite or similar for creating marketing materials.
• Familiarity with mobile marketing strategies: Understanding of best practices for engaging audiences on mobile platforms.

Benefits

• Comprehensive medical aid plan
• Annual performance bonuses based on targets
• Work-from-home opportunities
• Funding for continuous learning and growth

Company Culture

• Inclusivity: We are dedicated to building a diverse workplace where every voice matters and is respected.
• Work-Life Balance: We recognize the importance of balancing work and personal life, offering flexible schedules.
• Community Engagement: We actively participate in community initiatives, encouraging our team to contribute to meaningful causes.