Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our energetic team in Cape Town. The ideal candidate will have a knack for developing innovative marketing strategies across various digital platforms, while working collaboratively with both our creative and technical teams.

Responsibilities

• Executing integrated marketing campaigns across multiple channels.
• Tracking and analyzing marketing performance data to inform strategy.
• Enhancing brand awareness and driving website traffic through digital marketing initiatives.
• Working with external agencies to develop high-quality marketing content.
• Developing and managing email marketing campaigns to nurture leads.
• Participating in the development of the marketing budget and allocating resources efficiently.
• Facilitating workshops and training sessions on digital tools and social media best practices.

Requirements

Education

• Bachelor's degree or higher in a relevant field

Experience

• 5+ years of hands-on experience in digital marketing

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Team Leadership
• Communication Skills

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Knowledge of graphic design software for creating marketing collateral.
• Familiarity with email marketing platforms like Mailchimp: Experience using Mailchimp and similar platforms for email campaigns.

Benefits

• Salary and performance bonuses
• Medical aid and wellness programs
• Flexible working hours and remote work options
• Professional development opportunities

Company Culture

• Collaboration: Our culture thrives on collaboration and teamwork across all departments.
• Creativity and Innovation: We encourage innovative thinking and creativity, nurturing ideas that challenge the status quo.
• Inclusivity: We are dedicated to maintaining a diverse and inclusive workplace where everyone is welcome.