Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our energetic team in Cape Town. The ideal candidate will have a knack for developing innovative marketing strategies across various digital platforms, while working collaboratively with both our creative and technical teams.

Responsibilities

• Strategizing and executing A/B testing campaigns to optimize conversions.
• Managing digital marketing budgets and ensuring campaigns stay within limits.
• Developing engaging content strategies that resonate with diverse audiences.
• Identifying trends and insights in digital marketing for continuous improvement.
• Collaborating with web developers to ensure optimal user experience on marketing channels.
• Creating visually appealing and impactful presentations for internal stakeholders.
• Overseeing the management of social media platforms, ensuring consistent branding.

Requirements

Education

• Bachelor's degree or higher in a relevant field

Experience

• 5+ years of hands-on experience in digital marketing

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Team Leadership
• Communication Skills

Languages

• English: Fluent

Advantageous

• Certification in Google Ads: Official certification validating skills in Google Ads management.
• Experience with A/B testing tools: Hands-on experience conducting A/B testing for optimizing conversions.

Benefits

• Comprehensive health insurance coverage
• Incentives for excellent performance and productivity
• Generous leave policies including study leave
• Regular team-building and social events

Company Culture

• Work-Life Balance: We believe in promoting a healthy work-life balance for our employees.
• Continuous Improvement: We value learning and development, always striving to improve our skills and knowledge.
• Recognition: Our team values recognition and appreciation for hard work and achievements.