SEO Specialist

Job Description

We are searching for a talented SEO Specialist to join our Cape Town team. The ideal candidate will have a knack for optimizing website content to improve search engine rankings. You will be responsible for conducting keyword research, performing SEO audits, and developing strategies to enhance our online visibility.

Responsibilities

• Identify opportunities to enhance online visibility through search engines.
• Collaborate with design teams to ensure SEO best practices are met.
• Lead initiatives to improve local SEO for targeted campaigns.
• Manage SEO budget and allocate resources effectively.
• Utilize SEO tools and software for effective strategy implementation.
• Create and maintain documentation for SEO processes.
• Educate team members on SEO principles and updates.
• Engage in continuous learning to maintain expertise in the field.

Requirements

Education

• Bachelor's degree in Business, Marketing or related fields
• Master's degree is an advantage

Experience

• 5+ years of experience in SEO or digital marketing roles

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Moz)
• Technical SEO Implementation

Soft Skills

• Project Management
• Creativity

Certifications

• Advanced SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in local SEO strategies: Hands-on experience in optimizing for local search results.
• Familiarity with website analytics and tracking: Understanding how to use analytics to track SEO performance.

Benefits

• Comprehensive medical and dental insurance
• Generous leave policy
• Professional development budget
• Fun team-building activities

Company Culture

• Continuous Learning: We promote continuous learning and development to help our team grow in their careers.
• Work-Life Balance: We prioritize work-life balance and support flexible working hours to accommodate personal needs.
• Recognition Programs: We have recognition programs in place to celebrate our employees' achievements regularly.