Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our dedicated team in Port Elizabeth. In this role, you will be responsible for gathering data, performing market analysis, and producing reports that shape our clients' strategies. If you have a knack for numbers and insights, we want you on our team!

Responsibilities

• Analyse customer data to derive insights for product development.
• Create detailed reports and presentations for stakeholders.
• Assist in designing and executing marketing strategies based on research findings.
• Engage in qualitative research through interviews and focus groups.
• Evaluate the effectiveness of marketing initiatives and propose enhancements.
• Work closely with cross-functional teams to support strategic decision-making.
• Monitor and forecast marketing performance metrics.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 2+ years of experience in market research or analysis

Technical Skills

• Data Analysis
• Statistical Software (e.g., SPSS, R)
• Microsoft Excel

Soft Skills

• Critical Thinking
• Communication Skills

Languages

• English: Fluent

Advantageous

• Experience with qualitative research methods: Experience conducting interviews, focus groups, and observational studies.
• Familiarity with digital marketing: Understanding of SEO, PPC, and social media marketing strategies.

Benefits

• Competitive salary and performance bonuses
• Medical aid and retirement benefits
• Flexible working hours and work-from-home options
• Opportunities for professional development

Company Culture

• Team Spirit: We cultivate a collaborative environment where every voice is heard.
• Innovation: We encourage creative thinking and innovative approaches to problem-solving.
• Continuous Learning: We support our team's growth through ongoing training and development opportunities.