Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Durban team. The ideal candidate will have a robust understanding of digital marketing techniques, including SEO, SEM, and social media strategies. You will be responsible for developing and executing campaigns that drive engagement and conversion rates.

Responsibilities

• Enhance the company's digital footprint through effective strategies.
• Oversee the creation and execution of digital marketing campaigns.
• Evaluate and adjust strategies based on performance analytics.
• Support brand awareness initiatives through various online channels.
• Work closely with the design team to ensure brand consistency.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master’s degree in Marketing is preferred

Experience

• 3+ years in digital marketing, with a focus on content marketing

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Strategic Thinking
• Teamwork

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in video marketing: Experience creating and managing marketing videos for campaigns.
• Knowledge of marketing automation tools: Familiarity with tools like MailChimp or HubSpot.

Benefits

• Comprehensive health and dental insurance
• Paid time off and public holidays
• Professional growth programs
• Work-from-home options

Company Culture

• Inclusivity: We are committed to creating an inclusive work environment.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Employee Wellbeing: We prioritize employee wellbeing and mental health.