SEO Specialist

Job Description

We are seeking an SEO Specialist to join our vibrant team in Johannesburg. Your role will involve developing and implementing effective SEO strategies to elevate our clients' online presence, increase organic traffic, and optimize website content. The ideal candidate has a profound knowledge of SEO best practices, tools, and techniques, and is motivated by results.

Responsibilities

• Implement technical SEO improvements for better crawling and indexing.
• Analyze competitor SEO strategies and performance.
• Ensure website content is aligned with SEO best practices.
• Optimize local SEO for targeted areas.
• Utilize tools such as Google Analytics and SEMrush for analysis.
• Assist in the development of social media marketing strategies that support SEO efforts.
• Review and optimize existing content for increased performance.
• Train and mentor junior SEO team members.
• Prepare detailed reports on SEO performance and strategy updates.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 3+ years of hands-on experience in SEO campaigns

Technical Skills

• Keyword Research tools
• On-page SEO

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO best practices: Experience with optimizing for local search results in South Africa.
• Advanced Google Analytics skills: Proficient in utilizing Google Analytics for traffic analysis and reporting.

Benefits

• Comprehensive medical and dental insurance.
• Annual salary reviews and bonuses.
• Training and professional development opportunities.
• Work-from-home options available.

Company Culture

• Team-oriented environment: We encourage collaboration and value every team member's contributions.
• Innovation-driven: We're committed to exploring new ideas and innovative approaches.
• Supportive culture: We prioritize the growth and development of our team members.