SEO Specialist

Job Description

We are seeking an SEO Specialist to join our vibrant team in Johannesburg. Your role will involve developing and implementing effective SEO strategies to elevate our clients' online presence, increase organic traffic, and optimize website content. The ideal candidate has a profound knowledge of SEO best practices, tools, and techniques, and is motivated by results.

Responsibilities

• Lead SEO-focused projects to introduce innovative strategies.
• Analyze user behavior data to inform content development.
• Coordinate with marketing team members for integrated campaigns.
• Facilitate discussions on SEO impact with stakeholders.
• Regularly update and maintain the SEO toolkit with useful resources.
• Manage SEO budgets and allocate resources efficiently.
• Develop training materials for continuous SEO education.
• Perform A/B testing on content performance.
• Benchmark site performance against industry standards to identify improvement areas.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 3+ years of hands-on experience in SEO campaigns

Technical Skills

• Keyword Research tools
• On-page SEO

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO best practices: Experience with optimizing for local search results in South Africa.
• Advanced Google Analytics skills: Proficient in utilizing Google Analytics for traffic analysis and reporting.

Benefits

• Comprehensive medical and dental insurance.
• Annual salary reviews and bonuses.
• Training and professional development opportunities.
• Work-from-home options available.

Company Culture

• Transparent communication: We maintain open lines of communication across all levels.
• Professional growth: We focus on continuous learning and provide mentorship opportunities.
• Inclusivity: We celebrate diversity and create an inclusive environment for all.