Digital Marketing Manager

Job Description

Join our innovative team as a Digital Marketing Manager in Durban! In this role, you will lead the digital marketing initiatives and be responsible for implementing campaigns that increase traffic and engagement while fostering creativity and collaboration within the team.

Responsibilities

• Design and implement creative digital marketing campaigns that align with business objectives.
• Manage and optimize content strategies across all online platforms.
• Ensure the consistency of branding across digital channels.
• Utilize data-driven insights to enhance decision-making.
• Lead the creation and execution of digital marketing initiatives that drive sales growth.
• Enhance website performance and user experience through optimization strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communication
• Master's degree in a relevant field is preferred

Experience

• 5-7 years of experience in digital marketing strategies and execution

Technical Skills

• Content Marketing
• Email Marketing
• Marketing Automation

Soft Skills

• Project Management
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Graphic Design: Experience in using design tools to create marketing materials.
• Familiarity with E-commerce Platforms: Experience with platforms like Shopify or WooCommerce is a plus.

Benefits

• Comprehensive health, dental, and vision insurance
• Annual bonuses based on performance
• Flexible working conditions with remote options
• Support for career growth and learning opportunities

Company Culture

• Diversity and Inclusion: We are committed to building a diverse and inclusive team where every voice matters.
• Employee Wellbeing: We prioritize the wellbeing of our employees, offering support and resources to enhance work-life balance.