SEO Marketing Analyst

Job Description

We are seeking an SEO Marketing Analyst to join our innovative team in Johannesburg. This role involves analyzing website performance, optimizing content for search engines, and driving organic traffic. The ideal candidate will have a strong understanding of SEO best practices and be data-driven to maximize campaign effectiveness.

Responsibilities

• Perform regular site audits to identify technical SEO issues.
• Optimize website structure and content for improved user experience and searchability.
• Provide actionable insights derived from performance data and analytics.
• Collaborate with web developers to implement SEO best practices.
• Engage in A/B testing and other methodologies to measure campaign effectiveness.
• Create reports to communicate SEO performance to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree in Digital Marketing is advantageous

Experience

• 4+ years of experience in SEO and digital marketing strategies

Technical Skills

• Data Analysis
• Technical SEO

Soft Skills

• Team Collaboration
• Problem-Solving

Certifications

• HubSpot Inbound Marketing Certification
• Advanced Analytics Certification

Languages

• English: Fluent

Advantageous

• Background in Web Development: Technical understanding of web development processes that influence SEO.
• Experience with Email Marketing: Knowledge of how email marketing efforts can boost SEO visibility.

Benefits

• Comprehensive health and wellness programs
• Access to ongoing training and development
• Remote working options available
• Employee assistance programs

Company Culture

• Diversity and Inclusion: Our workplace embraces diversity and fosters an inclusive culture for everyone.
• Work-Life Balance: We promote a healthy work-life balance to ensure the wellbeing of our employees.
• Open Communication: We encourage transparent communication across all levels of the organization.