Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our team in Johannesburg. In this role, you will engage in deep market analysis, develop consumer insights, and assist in strategic decision-making processes. The ideal candidate will possess strong analytical abilities, keen attention to detail, and the capacity to synthesize complex data into clear, actionable recommendations.

Responsibilities

• Lead market research projects from conception to completion.
• Utilize various statistical tools to analyze data sets.
• Present findings to management and provide recommendations.
• Collaborate with the sales team to understand customer needs.
• Develop methodologies for collecting primary and secondary data.
• Track and predict consumer trends.
• Assist in developing effective marketing strategies based on market insights.

Requirements

Education

• Bachelor's degree in Statistics, Economics, or a related field
• Master's in Business Analytics preferred

Experience

• 3-5 years of relevant experience

Technical Skills

• Statistical Analysis
• Insight Generation

Soft Skills

• Analytical Thinking
• Teamwork

Advantageous

• Knowledge of digital marketing metrics: Understanding of key performance indicators in digital marketing contexts.
• Project Management Skills: Ability to manage multiple projects efficiently and effectively.

Benefits

• Health insurance for employees and dependents.
• Generous leave policies and work-life balance initiatives.
• Support for ongoing education and certifications.
• Team-building events and outings.

Company Culture

• Innovation Driven: We're committed to pushing boundaries and challenging the status quo.
• Community Involvement: Our team actively participates in community service initiatives.
• Flexible Work Environment: We offer flexible hours and remote work options to ensure work-life balance.