Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead the charge in defining product positioning and messaging. Your role will involve cross-functional collaboration to ensure alignment between product development and customer insights, ultimately enhancing user experience and satisfaction.

Responsibilities

• Set and track KPIs to measure the effectiveness of marketing efforts.
• Conduct competitive analysis to understand market positioning.
• Work closely with PR teams to enhance company image and brand.
• Create user personas to tailor marketing messages effectively.
• Collaborate with designers to ensure creative assets meet brand guidelines.
• Manage the marketing budget, optimizing spending for maximum impact.
• Engage with customers through social media to build brand advocacy.
• Assist in the development of pricing strategies to meet market standards.
• Organize and participate in promotional events and trade shows.
• Provide mentorship and guidance to junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA is a desirable asset

Experience

• 4+ years of experience in a marketing role focused on products

Technical Skills

• SEO/SEM
• Social Media Marketing

Soft Skills

• Leadership
• Creativity

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent
• Zulu: Proficient

Advantageous

• Proficiency in CRM Software: Ability to use CRM platforms to enhance customer relationships.
• Experience with Data Analytics tools: Utilizing analytics for informed decision-making in marketing.

Benefits

• Comprehensive health, dental, and vision insurance
• Annual bonus based on performance metrics
• Remote work flexibility
• Awesome team events and outings

Company Culture

• Customer Focus: Our customers are at the heart of our decisions, and we aim to exceed their expectations.
• Diversity and Inclusion: We celebrate diversity and strive to create an equitable workplace for all.
• Sustainability: We are committed to sustainable practices that benefit the environment.