Digital Marketing Specialist

Job Description

We are searching for a skilled Digital Marketing Specialist to join our team in Pretoria. The ideal candidate will be responsible for developing, implementing, and managing marketing strategies that drive online traffic and engagement. If you have a passion for digital marketing and a knack for creative thinking, we'd love to hear from you.

Responsibilities

• Plan and execute comprehensive digital marketing strategies.
• Track website traffic and user engagement metrics.
• Develop and optimize landing pages for lead generation.
• Utilize email marketing to nurture leads through the sales funnel.
• Provide insights and recommendations based on data analysis.
• Work with influencers to enhance brand visibility.
• Stay updated on the latest digital marketing trends and best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for optimizing web content.
• Proficiency in data analysis tools: Experience using tools such as Tableau or Google Data Studio for reporting.

Benefits

• Comprehensive health benefits
• Annual performance bonuses
• Remote work options available
• Work-life balance initiatives

Company Culture

• Growth and Development: We prioritize the professional growth of our team members through training and mentorship.
• Work-life Balance: We understand the importance of balancing professional and personal lives, integrating flexibility into our work culture.