SEO Specialist

Job Description

We are seeking a skilled SEO Specialist in Durban to join our vibrant team at JobFly. Your role will involve optimizing our clients' websites, enhancing their online visibility, and driving traffic through strategic SEO and SEM initiatives. The ideal candidate will have extensive knowledge of SEO best practices, analytics tools, and a passion for digital marketing.

Responsibilities

• Research and identify relevant keywords to optimize website content.
• Analyze website traffic and user engagement metrics.
• Implement link-building strategies to enhance website authority.
• Coordinate with the marketing team for cross-channel promotional strategies.
• Conduct A/B testing to assess SEO strategies effectiveness.
• Prepare monthly reports on SEO performance.
• Enhance website content based on SEO best practices.
• Research trends and innovations in SEO and digital marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• SEO Tools
• WordPress

Soft Skills

• Creative Problem Solving
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in A/B testing: Experience with optimizing web content through testing strategies.
• Knowledge of local SEO practices: Expertise in implementing local SEO tactics for regional businesses.

Benefits

• Comprehensive medical insurance coverage
• Remote work arrangements available
• Annual performance bonuses
• Training and development opportunities

Company Culture

• Professional Growth: We promote continuous learning and provide growth opportunities for every team member.
• Supportive Environment: Our workplace is one where support, respect, and communication thrive.
• Sustainability: We are dedicated to sustainable practices and making a positive impact on our environment.