Content Strategist

Job Description

An exciting opportunity awaits a skilled Content Strategist to nurture and expand our brand’s voice in Johannesburg. In this role, you'll drive content creation tailored to our target audience, oversee editorial calendars, and work closely with cross-functional teams. Your expertise will help define how we connect and engage with our community.

Responsibilities

• Define objectives and key results for content initiatives in alignment with business goals.
• Extract insights from analytics and use data to shape content strategies.
• Plan and execute A/B tests to evaluate content effectiveness.
• Foster relationships with influencers and other brand ambassadors.
• Present content performance results to stakeholders and recommend future strategies.

Requirements

Education

• Bachelor's degree in English, Journalism, or related field
• Master's degree is preferred

Experience

• 3-5 years of experience in digital marketing and content strategy

Technical Skills

• Social Media Marketing
• Email Marketing Tools

Soft Skills

• Team Leadership
• Critical Thinking

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from Moz

Languages

• English: Fluent

Advantageous

• Familiarity with Video Production: Experience in creating and editing video content.
• Understanding of HTML/CSS: Basic knowledge of coding to assist with web content optimization.

Benefits

• Comprehensive health insurance
• Annual training and conference budget
• Work-from-home options on certain days
• Employee assistance programs

Company Culture

• Collaboration: Teamwork is essential to our success, and we promote collaborative efforts.
• Respect and Trust: We foster an environment of respect and trust among all employees.
• Open Communication: We maintain an open dialogue across all levels of the company.