Web Content Strategist

Job Description

We're seeking a creative and detail-oriented Web Content Strategist to join our dynamic team in Cape Town. The ideal candidate will have a passion for digital marketing and a proven track record in developing content strategies that engage audiences and drive traffic.

Responsibilities

• Create and manage content strategies for multiple clients.
• Optimize existing content to improve user engagement and SEO.
• Coordinate with content creators to produce high-quality materials.
• Develop training materials for internal stakeholders on content best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree preferred

Experience

• 3-5 years of experience in content marketing or digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• SEO Best Practices
• Analytics Tools

Soft Skills

• Excellent Communication
• Critical Thinking

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with Social Media Marketing: Knowledge of social media platforms and how to leverage them for content promotion.
• Familiarity with Graphic Design Tools: Basic skills in tools like Canva or Adobe Creative Suite are a plus.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours
• Health and wellness benefits
• Opportunity for professional development and training

Company Culture

• Innovation: A culture that thrives on creativity and innovative ideas.
• Team Collaboration: We encourage teamwork and collaboration across all departments.
• Inclusivity: A diverse work environment where everyone is welcome.