Digital Marketing Specialist

Job Description

We're on the lookout for a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. The successful candidate will play a vital role in crafting and executing digital marketing strategies that elevate brand awareness and drive customer engagement.

Responsibilities

• Lead digital marketing initiatives focusing on ROI and engagement.
• Utilize various online platforms for targeted marketing campaigns.
• Create and manage content calendars for social media platforms.
• Provide insights and recommendations based on data analysis.
• Coordinate with external agencies when necessary.
• Develop and conduct training for internal teams on digital tools and strategies.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 3-5 years in digital marketing roles

Technical Skills

• Email Marketing
• Digital Strategy Development

Soft Skills

• Creativity
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Knowledge of how to leverage influencers to enhance brand reach.
• E-commerce marketing experience: Understanding of online retail strategies and practices.

Benefits

• Flexible working hours
• Annual performance bonuses
• Access to online courses and training
• Supportive work environment

Company Culture

• Diversity and Inclusion: We embrace diversity and inclusion in our hiring and company culture.
• Continuous Improvement: We believe in continuous improvement and learning at all levels.