Web Analyst

Job Description

We are seeking a Web Analyst to join our team in Cape Town. In this role, you will analyze web data to generate insights that drive decision-making and improve user experience. You will work closely with cross-functional teams to implement tracking solutions and report on key metrics, enhancing our digital strategy.

Responsibilities

• Monitor and report on website performance and traffic trends.
• Collaborate with UX/UI designers to optimize site usability.
• Utilize data visualization tools to present insights effectively.
• Stay updated on industry trends and best practices in web analytics.
• Assist in creating dashboards for real-time performance tracking.

Requirements

Education

• Bachelor's degree in Computer Science, Marketing, or Statistics
• Master's degree is an advantage

Experience

• 3+ years of experience in web analytics or digital marketing

Technical Skills

• SEO Knowledge
• SQL

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Google Analytics Individual Qualification
• Digital Analytics Association Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM platforms to analyze customer data.
• Coding experience in Python or R: Ability to manipulate data and perform statistical analysis using Python or R.

Benefits

• Comprehensive medical aid
• Performance-based bonuses
• Flexible working arrangements
• Access to training and development programs

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse workplace where everyone feels included.
• Work-Life Balance: We prioritize work-life balance and offer flexible work arrangements.
• Community Engagement: We encourage involvement in community service and social responsibility initiatives.