Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be at the forefront of our strategy to engage customers and elevate our brand presence online. You will manage various channels including social media, SEO, and email marketing, ensuring all campaigns align with our overall marketing goals.

Responsibilities

• Lead the development of innovative digital marketing strategies to reach and convert customers.
• Oversee online advertising efforts, including PPC campaigns and display ads.
• Evaluate and report on ROI of all digital marketing activities.
• Conduct A/B testing for email campaigns and landing pages to optimise conversion rates.
• Coordinate with external agencies for additional marketing support and expertise.
• Create a monthly digital marketing performance report for executive review.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree preferred

Experience

• 4+ years of comprehensive experience in digital marketing

Technical Skills

• Email Marketing
• Marketing Automation Tools

Soft Skills

• Project Management
• Adaptability

Certifications

• Digital Marketing Professional Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for content management and troubleshooting.
• Experience with influencer marketing: Experience in leveraging collaborations with social media influencers.

Benefits

• Comprehensive health coverage
• Retirement plan with employer match
• Remote work options available
• Generous leave policies

Company Culture

• Diversity and Inclusion: We are dedicated to a diverse workforce and inclusive practices.
• Work-Life Balance: We encourage a healthy work-life balance for all employees.
• Fun Work Environment: We strive to create a fun and engaging work atmosphere for all employees.