Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead our product launch efforts and develop strategies to optimize product positioning. You’ll work closely with sales, product development, and customer service teams to provide exceptional customer experiences.

Responsibilities

• Define product positioning and messaging that resonates with target audience.
• Create go-to-market strategies that drive product adoption.
• Work with sales teams to deliver training and support materials.
• Help develop pricing strategies based on market research.
• Create an ongoing content calendar for product-related content.
• Manage post-launch performance to ensure objectives are met.

Requirements

Education

• Bachelor's degree in Business Administration or a related field
• MBA is advantageous

Experience

• 4-6 years experience in a product marketing role

Technical Skills

• SEO/SEM
• Social Media Marketing

Soft Skills

• Creative Thinking
• Problem-solving

Certifications

• Certified Digital Marketing Professional
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of consumer behaviour theories: Understanding of psychological principles related to consumer decision-making.
• Experience with A/B testing: Conducting tests to evaluate marketing strategies and enhance effectiveness.

Benefits

• Comprehensive medical aid coverage
• Performance-based annual bonuses
• Paid time off for professional development
• Dynamic and supportive work environment

Company Culture

• Integrity: We uphold high ethical standards in our business operations.
• Continuous Learning: We invest in our team members’ professional growth through ongoing training.