Digital Marketing Specialist

Job Description

We are seeking an experienced HR Manager to lead our HR initiatives within a dynamic and growing team. The successful candidate will play a crucial role in managing employee relations, performance management, and talent acquisition, ensuring we maintain a motivated and engaged workforce.

Responsibilities

• Design and execute multi-channel digital marketing campaigns.
• Create and manage content marketing initiatives.
• Utilize A/B testing to improve campaign effectiveness.
• Facilitate email marketing strategies including newsletters and promotional campaigns.
• Engage in continuous learning of digital marketing trends and tools.
• Work closely with the sales team to align marketing efforts.
• Develop strong relationships with key partners and vendors.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• MBA or related postgraduate degree is preferred

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• PPC Campaign Management
• Email Marketing Platforms

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Management Certification

Languages

• English: Fluent

Advantageous

• Experience with e-commerce platforms: Familiarity with platforms like Shopify or WooCommerce.
• Strong networking skills: Ability to build and maintain relationships with influencers and media.

Benefits

• Attractive remuneration package
• Comprehensive medical aid
• Work-from-home options available
• Training and development programs

Company Culture

• Continuous Improvement: We are committed to continuous improvement and encourage our staff to pursue professional growth.
• Work-Life Balance: We value work-life balance and offer flexible working arrangements.
• Community Engagement: We are dedicated to bettering the communities we serve through various initiatives.