Social Media Manager

Job Description

Join our team as a Social Media Manager in Johannesburg! Your role will involve crafting and implementing dynamic social media campaigns, engaging with followers, and analyzing performance data to enhance our online presence.

Responsibilities

• Craft and oversee a monthly content calendar for all social media platforms.
• Lead the social media team in brainstorming sessions for fresh ideas.
• Evaluate and implement social media tools to improve productivity.
• Develop contingency and crisis communication plans for social media.
• Build and redefine brand identity across all social channels.
• Create and manage contests to engage audience participation.
• Utilize data analytics to make informed decisions regarding content.
• Provide feedback and insights to improve social media strategy.
• Work with PR and communication teams to ensure consistent messaging.

Requirements

Education

• Bachelor's degree in Public Relations or a related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of experience in social media strategy and execution

Technical Skills

• Strategic Planning
• Market Research

Soft Skills

• Leadership
• Relationship Management

Certifications

• HubSpot Social Media Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Graphic Design Tools: Experience using tools like Canva or Adobe Creative Suite for content creation.
• Crisis Management Skills: Ability to handle social media crises effectively and professionally.