Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our Cape Town team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, content marketing, and social media management. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, ultimately increasing brand awareness and generating new leads.

Responsibilities

• Design and manage engaging social media campaigns that drive user interaction.
• Perform regular SEO audits to improve website visibility.
• Lead email marketing efforts and segmentation strategies to enhance customer engagement.
• Develop and manage budgets for digital marketing initiatives.
• Conduct competitive analysis to identify market opportunities and threats.
• Produce reports and presentations on campaign performance and analytics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 2+ years of experience in digital marketing or related field

Technical Skills

• SEO
• PPC Advertising

Soft Skills

• Analytical Thinking
• Communication Skills

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing platforms: Proficient in using social media management tools for marketing.
• Experience with content management systems (CMS): Familiarity with CMS such as WordPress, Wix, or similar.

Benefits

• Medical aid and wellness benefits
• Paid time off and holiday leave
• Continuous learning and development opportunities
• Flexible working hours

Company Culture

• Innovation: We foster a culture of innovation where creativity and forward-thinking are key drivers.
• Collaboration: Teamwork and collaboration are at the heart of our projects.
• Growth Mindset: We encourage continuous learning and provide resources to support professional development.