Content Marketer

Job Description

We're looking for a creative Content Marketer to join our talented team in Durban. In this role, you'll develop content that promotes our brand and generates leads. Your familiarity with SEO, content management systems, and social media will be crucial.

Responsibilities

• Speak for content campaigns, linking marketing objectives to compelling content.
• Develop detailed content calendars to schedule and prioritize content delivery.
• Manage and oversee the content production process from inception to publication.
• Utilize analytics tools to measure content effectiveness and return on investment.
• Seek opportunities for amplification through social media and partnerships.
• Ensure all content adheres to brand standards and voice.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or Journalism
• Master's degree is a plus

Experience

• 4+ years of solid content marketing experience

Technical Skills

• Social Media Platforms
• Copywriting

Soft Skills

• Teamwork
• Time Management

Certifications

• Content Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Strong Analytical Skills: Ability to analyze content performance and derive actionable insights.
• Familiarity with A/B Testing: Experience with conducting A/B tests to optimize content.