SEO Specialist

Job Description

Join our innovative team as an SEO Specialist in Durban. You'll be responsible for crafting effective SEO plans, enhancing site rankings, and utilizing analytics to inform strategies. A passion for digital marketing and a track record of achieving results is vital for this role.

Responsibilities

• Design and implement robust SEO plans to boost visibility.
• Analyze competitor SEO strategies and emulate best practices.
• Monitor site performance using analytics tools.
• Create content guidelines and provide SEO training to the team.
• Develop SEO reports and present findings to management.
• Collaborate with designers to enhance user experience.
• Engage in thorough keyword research and analysis.
• Track and manage site indexing and crawl issues.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or similar
• Certification in SEO or Digital Marketing is advantageous

Experience

• 2-4 years of SEO-related experience

Technical Skills

• Content Management Systems (CMS)
• HTML/CSS

Soft Skills

• Teamwork
• Problem-solving

Certifications

• HubSpot SEO Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with analytics tools: Ability to analyze traffic and user engagement using advanced tools.
• Knowledge of local SEO best practices: Experience optimizing for local search in the Durban area.

Benefits

• Attractive salary packages with incentives
• Comprehensive healthcare and dental plans
• Work-life balance with flexible hours
• Opportunities for career advancement

Company Culture

• Empowerment: We empower our employees to take ownership of their projects and drive success.
• Inclusivity: We promote an inclusive culture where diverse voices are valued.
• Work-Life Balance: We prioritize our employees' well-being and support a healthy work-life balance.