SEO Specialist

Job Description

We are seeking an SEO Specialist to join our creative team in Cape Town. The ideal candidate will have a strong foundation in search engine optimization strategies and a track record of driving organic search traffic.

Responsibilities

• Perform competitive analysis to understand market positioning.
• Provide recommendations for website architecture and content structure.
• Manage and optimize SEO tools and platforms.
• Engage in data analysis to track and report on growth and performance.
• Support the marketing team with insights for paid marketing campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in SEO-focused roles

Technical Skills

• Keyword Research Tools
• On-page SEO Techniques

Soft Skills

• Project Management
• Team collaboration

Certifications

• HubSpot Content Marketing Certification
• SEO Specialization Certificate

Languages

• English: Fluent

Advantageous

• Content Development skills: Ability to create engaging content for digital platforms.
• Email Marketing experience: Experience with email marketing strategies for audience engagement.

Benefits

• Comprehensive medical aid coverage
• Retirement savings plan with contribution matching
• Opportunity for remote work and flexible hours
• Employee training and development programs

Company Culture

• Continuous Improvement: We focus on continuous improvement and professional growth for all our team members.
• Work-life Balance: We prioritize work-life balance, allowing flexibility in how we work and engage.
• Community Involvement: We support our local communities and encourage employees to engage in social initiatives.